Insights Into Strategies










FocusSession Research Inc creates and
delivers impactful market research to
provide the insights you need to break
through to your target markets on
rational and emotional levels


Highly Skilled, Collaborative

The nexus of our qualitative research is a highly skilled and empathetic moderator who establishes a natural, comfortable environment, conducive to a focused discussion where inhibitions fade and interaction flourishes.

Meaningful Outcomes

Our reporting starts with a rigorous analysis of ideas and opinions and ends with meaningful outcomes that will lead to the big picture.

Startup Stock Photos
Creative Application of Technology

We apply technology that helps us:

  • Accurately and efficiently recruit
  • Engage participants with stimulus materials
  • Assist in moderating and data capture
  • Provide real-time client input, online recording, and rapid turnaround
On Target, On Time, On Budget

Our study execution follows carefully managed protocols and logistics to ensure research hygiene and to stay on target, on time, and on budget.

Through a consultative approach, we gain a deep understanding of clients’ business issues and objectives, then define a study process to build in more learning


Each study is a collaborative process so the research program mirrors your business strategy.


Creative use of technology is an integral part of every research program.

  • Launch monitoring
  • Promotional material development
  • Competitive analysis
  • Product positioning and re-positioning
  • Customer experience and satisfaction
  • Problem definition and problem solving
  • Market landscape
  • Unmet needs analysis
  • Product concept testing and forecasting
  • Promotional material development
  • Pre-launch product positioning and message assessment
  • Product messaging
  • Use of selling tools
  • Best sales practices
  • Sales training opportunities
  • Sales meeting preparation and post-meeting evaluations
  • Developing and optimizing creative, advertising, sales materials
  • Website development
  • iVA development
  • Digital media development and assessment
  • Platforms, games, educational tools, apps

Inspiring connections to your brand through persuasive storytelling


How do you know the real drivers and motivators of your target audience?

How do you design your online presence, visual aids, and marketing efforts for optimal impact?

How do you train your sales force so that every interaction is more likely to generate interest and use?

How do you learn what the competition is doing?

Virtual Depth Research
  • Experts in leading edge use of technology to support virtual research environments
  • Superior participant targeting with samples not possible with in-person studies
  • Compressed timelines and cost savings
Central Qualitative Research
  • FocusSessions at central location facilities allows reaching research participants in the markets where they live and work, particularly when “hands-on” is needed
  • Employ study design and creative use of stimulus to engage participants
  • Research rigor is ensured through local and headquarters project management
FocusSession Surveys
  • Multiple online platforms, using the one with the right fit for your study
  • Efficient and quick to market, particularly in conjunction with a qualitative FocusSession study
  • Qualitative and quantitative market research throughout Europe, Asia, North and South America
  • Studies designed and managed by Principals and Senior Directors
  • Client monitoring with real-time translation during interviews and focus groups
  • Expert local recruiting taking into account local customs and practices

We are committed to understanding the particular demands of each client’s sector and the business environment in which they operate. FocusSession Research is best known for its innovative studies conducted for pharma, healthcare, and publishing, among other specialized areas.


Our highly experienced team, with significant background in research consulting and corporate client side experience, conducts every study with a high level of skill, insight, and care.

Mike Gornbein

CEO & Chief Research Officer

Pete Lenz

President & Chief Operating Officer

Eulee Motz

Senior Consultant